日本イーライリリー株式会社 日本イーライリリー株式会社

【マーケティング本部】
Multichannel Engagement Media Manager(課長)
職務内容 The media Channel Multichannel Engagement Manager is a core-marketing role to build and advance the customer/consumer marketing capability of the Eli Lilly Japan Affiliate. This role is responsible for providing industry leading guidance and direction including channel mix and plan recommendations for how brands pull through their strategy through media channels to the consumer and health care providers. Leading the development of communication strategies, which incorporate understanding of the target insights, media consumption habits and evolving channel landscape. Additional key responsibilities are to manage internal/external partners, support media execution, and lead PDCA cycle. (s)he must demonstrate the innate motivation to be on the leading edge, to shape the future, and to create experiences that make the unimaginable possible for our customers.

● Overall responsibility: Responsible for MCE Paid Media and consumer media strategy under the NGCE/MCE vision, bring the media expertise and execute across all four-business units to provide Speedy, Trusted, Easy and Personalized customer experiences and achieve organizational objectives.
● Leadership and influence:Lead and influence decision-making cross-functionally, by developing insights based media strategies, which lead to positive customer experiences. Comfortable with discussion/presentation to leadership 2-3 levels up, including CMO of Japan affiliate.
● Team and Vender Management: Manage SMEs and external venders/agencies, including strategic alliance partner and large national media agencies, to control project workload by setting right priority and ensuring the team has the right mix of resources / supports to execute efficiently and effectively. With venders/agencies, establish expectations (two-way) for client – agency partnership and build relationship with group directors to accomplish customer focused strategy and tactics. Take prompt corrective actions as needed based on regular partnership evaluation.
● Strategic Development: Lead development of customer/consumer media strategies. Participate in annual planning process (Setting media objectives, channel mix strategy, and measurement) and properly allocate tactics, budget (including innovation funding), resources, and outside spend. Evaluate and make business recommendations leveraging synergies across customer groups to optimize customer/consumer outcomes
● Channel & Tactic Planning, Development, Implementation and Measurement: Develop, independently manage and evaluate success of channel and tactical plan to achieve customer/consumer key player strategy. Ensure consistent application of brand strategy and customer insight across touchpoints and channels.
● Optimization and Analysis (PDCA): In partnership with analytics agency/team, analyze and optimize media mix based on business performance and return on investment.
● Market Monitoring & Channel Development: Identify emerging trends, and areas that benefit from change and innovation, including ideas that challenge the status quo. Identify the new pilot opportunities, assess the result, build as new standard capabilities, and then scale across organization. Work collaboratively with MCE Owned media team and cross functional teams especially CET to build the best in class channel capabilities
● Financial Management: Track and manage budget for all channels including reconciliation. Provide roll-up to brand teams and make recommendations for trade-offs as needed.
● Knowledge Management: Quickly learn, centralize the knowledge, replicate best practices across organization
● Data Collection Strategy: Work with MCE cross-functional teams to build data collection strategy through Paid media and execute roadmap.
● Risk Management: Ensure compliance with all consumer marketing guidelines, good promotional practices, privacy policies, and other policies and procedures. 
応募要件 【必須経験/Required Experience (mandatory for hiring)】
【Experience】
・At least +3 years digital marketing or media agency experiences
・Digital, SEM, SEO and Traditional Media Strategy, planning and buying experience
・Experience with Media Measurement and Planning Tools-Google Analytics, Webtrends, Doubleclick
・Experience managing and/or working with creative agencies, vendors and IT teams
・Familiar with Syndicated Research- Simmons, IMS, MRI and MARS

【望ましい経験/Desirable Experience】
・Ability to create long-term vision / plans and bring the cross functional teams together to execute it
・Skills to work with Global team and affiliates in other countries.
・Local Media planning and buying
・Experience developing deep customer insights
・Ability to work effectively within complex, changing environment
・Enthusiastic, ability to energize and motivate others
・Experience with portfolio management and multi-brand strategy


【必須応募スキル・知識・資格/Essential skills, Knowledge and license (mandatory for hiring)】
・Strong English skills to be able to collaborate with global counterparts.
・Fluent in Japanese

【必須ビヘイビア/Essential Behavior (mandatory for hiring)】
・Strong leadership skills
・Strong collaboration skills


 
待遇  【給与】当社規定により優遇します
【諸手当】住宅手当、通勤交通費など
【時間外手当】なし
【昇給】有り
【賞与】年2回(個人業績結果、及び会社業績結果に基づく業績変動賞与を翌年3月に支給する)
【勤務時間】8:45〜17:30
【清算制フレックス勤務】適応あり。フレキシブルタイム:5時〜22時(昼休憩を除く)、昼食休憩:12時〜13時
【休日休暇】完全週休2日制(土・日曜日)、祝日、クリスマス、年末年始・夏期
*年間休日125日、年次有給休暇、慶弔等
【保険】雇用・労災・健康・厚生年金保険
【福利厚生】住宅援助制度、借上社宅制度、リリーグループ補償制度(医療費・歯科医療費補助制度等)
【定年制】有(60歳)
【継続雇用制度】有(65歳まで)
【有給休暇】
 年途中で入社した社員に対する年次有給休暇は、次の入社月の区分に従い入社の翌月1日に付与さる。入社日にかかわらず、その年の12月31日をもって、勤続年数が1年経過したものとみなし、翌年1月1日に翌年度の年次有給休暇が付与される。

入社月  1〜6月  7月  8月  9月 10月 11月 12月
付与日数  10日  5日  4日  3日  2日  1日  0日

【試用期間】 正社員 6か月間(試用期間中での賃金の違いはございません)  
勤務地  神戸本社 


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